EPISODE 294: PART 2: THE BUSINESS OF WOO (WITH RACHEL WHITE)
Rachel White is back on A Psychic’s Story for Part 2 of this candid conversation exploring the business side of spirituality.
In this episode, Nichole and Rachel move deeper into the realities of visibility, social media, audience growth, burnout, boundaries, authenticity, and what it actually takes to sustain intuitive work over time.
Together, they explore the emotional and energetic realities of running a spiritual business in the modern world — including the pressure to constantly create content, comparison culture, the myth of overnight success, and the importance of consistency and real human connection.
In this episode, Rachel shares:
Why consistency matters more than instant success.
The emotional challenges of visibility and social media.
Burnout, boundaries, and maintaining authenticity.
Why sustainable growth takes time and trust.
The importance of community and word-of-mouth connection.
What people misunderstand about spiritual entrepreneurship.
This conversation is an honest look at the realities of building something sustainable within the spiritual space.
To learn more about Rachel, listen to her podcast The Skeptical Shaman wherever you get your podcasts or visit her website totemreadings.com. Grab her book The Business of Woo. Support the TOTEM + PUCK HCKY collaboration and use promo code STORY26 for 15% off.
To schedule a 1:1 session or explore all of Nichole’s offerings, head HERE. To join The Psychic Club, go HERE. If you feel called to go deeper into energy healing work, in-person Energy Healing Retreats & Certifications are available June 19–21 and October 16–18, 2026.
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This podcast is intended to inspire you on your personal journey to inner peace. Its host, co-hosts or guests are not psychologists or medical doctors and do not offer any professional health or medical advice. If you are suffering from any psychological or medical conditions, please seek help from a qualified health professional.
